The project sought to find a simple way to prevent earphones from getting tangled just a few seconds after you put them in your pocket. Hinrik presented a convenient way to solve this problem.
The concept was simple: earphones that can be pulled in and out like a tape measure. This would prevent any risk of earphones becoming tangled. The idea was that the earphones would be in a box an then pulled out for listening and then retracted after use. With this new earphone design the hope was to have solved the problem of earphone lines getting tangled in a convenient fashion.